Li Xinghua Jewelry Store enters the century-old mainstream community of Los Angeles

On October 23rd, the Lee Hing Wah Group celebrated the grand opening of its new jewelry store in the historic Larchmont community of Los Angeles. This expansion marks a significant milestone for the group, which has been a staple in the Chinese community for over fifty years, known for its exquisite jade and jewelry offerings.

David Lee, Chairman and President of the Lee Hing Wah Group, shared his insights on the strategic choice of Larchmont. “Unlike the tourist-heavy Rodeo Drive, Larchmont has a rich sense of history and exclusivity,” he said. Established in the 1920s as a backdrop for Hollywood films, the area has transformed into a vibrant shopping district. Larchmont offers a unique blend of high-end brands and a distinctive community vibe, making it an ideal location for the group’s newest venture. Lee expressed his luck in acquiring the lease for the property at a reasonable price, allowing him to create a luxurious three-story jewelry store.

The first floor features renowned watch brands such as Rolex, Tudor, Hublot, and Breitling. Notably, Rolex designed special elements for the Larchmont store, incorporating more approachable colors and designs that evoke a sense of home for visitors.

On the second floor, guests can indulge in a personal experience with displays of Lee’s treasured Ferrari memorabilia, motorcycles, guitars, and furniture, creating an inviting atmosphere akin to stepping into a family living room. The third-floor terrace offers a stunning view of Hollywood, allowing guests to bask in the unique California sunshine.

With over half a century of heritage in the Chinese community, David Lee has been at the helm of Lee Hing Wah for 35 years. He aims to introduce the brand to more mainstream neighborhoods, showcasing the potential of Chinese brands. Known for their exquisite craftsmanship, innovative designs, and professional service, the Lee Hing Wah Group has earned recognition from prestigious brands worldwide. In addition to being the exclusive South California distributor for Rolex, the group represents numerous luxury watch and jewelry brands, as well as a variety of other upscale products.

The unique blend of luxury, history, and community makes the new Larchmont jewelry store a one-of-a-kind destination in the United States.